Looking For a Handle (Godin)

Looking For a Handle

What if your boots don’t have any straps?

Bootstrapping is logically impossible. You can’t pick yourself up into the air by lifting on your boots, no matter how hard you try, because gravity isn’t just a good idea, it’s the law.

But it’s significantly more difficult if your boots don’t have straps.
The word “purchase” has many meanings, but…